Communications

Birkenstock

One of the world’s most important German brands, on the right feet all year round.

Details

The project

The challenge

Generate visibility for its footwear range, encourage wearing sandals all year and highlight the product’s benefits.

Position the brand in fashion and wellness media for an ABC+ consumer, and bring in creators who wear it day to day.

Constant presence in fashion and wellness media, with covers and creator content.

Creator

In a world where anyone can create content, having something to say has become the real competitive advantage. Tell us your idea.

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