Branding
Colchones Atlas
Eighty years of selling mattresses became an expert with a name of his own: El Colchonista.
Details
- [01] ClientColchones Atlas
- [02] ServicesBrand strategy, identity, campaign, script, content
- [03] Year80th anniversary
The project
The challenge
Celebrate 80 years without falling into nostalgia, and separate the brand’s aspirational territory from the day-to-day promotional mechanics.
The idea
An expert figure, El Colchonista, who advises in store and in content. The video script is built on “It took us 80 years…” and the 29,200 nights of a lifetime of rest.
The result
Visual identity, concept campaign, posters, video script and educational carousels that have the brand teach before it sells.
[Contact]
Let’s work
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