Marketing
PrEPárate contra el VIH
A campaign to talk about HIV prevention without fear, without guilt and with information.
Details
- [01] ClientSandoz
- [02] ServicesCreative concept, digital campaign, social media
- [03] Year2021 — 2023
- [04] PartnerWeber Shandwick
The project
The challenge
Raise awareness of HIV prevention strategies, a topic that carries stigma, from a pharmaceutical company’s communications.
The idea
PrEPárate: a visual system of colour, diverse faces and direct messages that explains PrEP in short, shareable pieces.
The result
Winner of two ASPID awards: Corporate Communication and Social Responsibility.
2ASPID Awards
[Contact]
Let’s work
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