Marketing
Spring Air
A sleep icon since 1926 that now speaks to a new generation without losing its bear.
Details
- [01] ClientSpring Air México
- [02] ServicesCampaign concept, content, AI video, e-commerce, point of sale
- [03] YearOngoing
The project
The challenge
Bring a nearly century-old brand into today’s conversations, across social, marketplaces and the sales floor, with a single voice.
The idea
“The bear’s mattress”: the bear stops being a logo and becomes a character. It asks, has opinions and stars in reels, commercials and promotions.
The result
What began on social media grew into a full platform: campaigns, digital creative, content for e-commerce and marketplaces, point-of-sale materials, events and AI video.
[Contact]
Let’s work
In a world where anyone can create content, having something to say has become the real competitive advantage. Tell us your idea.